Information we collect
We may collect information you provide when ordering, contacting support, or requesting setup help, such as name, email address, shipping information, order details, and support messages.
Payment information
Payments are handled by the checkout provider. K9-Alert does not intentionally store full card numbers on this website.
How information is used
Information is used to process orders, provide shipping and support, handle returns or warranty requests, improve the website, and respond to customer enquiries.
If you arrive through a link with campaign parameters such as UTM source, medium, campaign or content, we may keep those parameters with a completed order for our own source reporting. This does not turn on optional advertising pixels or send conversion data to OpenAI when you have rejected optional cookies.
Optional Meta advertising measurement
Meta Pixel and Meta Conversions API are optional. They remain off unless you select Accept optional cookies. If you consent, we may send events such as page view, product view, add to cart, checkout start and paid purchase to Meta so we can measure whether advertising led to a sale and improve campaign performance.
For a paid purchase, the information sent may include the order value and currency, a non-card order identifier, Meta browser identifiers, and privacy-protected matching data such as a normalised and securely hashed email address or phone number. We do not send full card details. Browser and server purchase events use the same checkout session identifier so Meta can deduplicate them.
Google Analytics and optional Google Ads measurement
We use Google Analytics to understand aggregate website use and record completed purchases. Google advertising storage and personalisation remain off unless you select Accept optional cookies. Consent Mode communicates that choice to Google.
If you accept marketing and complete a paid purchase, K9-Alert may provide Google Ads with the purchase time, value, currency, a non-card order identifier, Google advertising click identifiers captured from the visit, and securely hashed contact details for conversion matching. This server-side data source is restricted to consented purchases, is used for advertising measurement and attribution, and does not include full card details. The same Stripe checkout session identifier is used as the transaction identifier to reduce duplicate counting.
Optional ChatGPT Ads measurement
If you select Accept optional cookies, the OpenAI Measurement Pixel may record items added, checkout starts and completed paid orders to measure ChatGPT Ads. For a paid order, we may also send a server-side conversion to OpenAI using the same non-card checkout session identifier so the browser and server reports can be deduplicated. These purchase reports include the order amount in Australian cents and AUD currency. The server report may include the original OpenAI ad click identifier from your visit and, if available, the Pixel's first-party browser reference. We do not manually send your name, email, phone number, shipping address, card details or hashed contact details to OpenAI in this integration. If automatic advanced matching is enabled in the advertising account, the Pixel may detect supported contact details and hash them in your browser for conversion matching. Selecting Reject optional cookies keeps this optional OpenAI measurement off and does not affect checkout.
Your choice and how to opt out
Rejecting optional tracking does not affect browsing or checkout. Your choice is stored in a first-party browser setting for up to 12 months. You can change it at any time using the button below. If you withdraw consent, K9-Alert stops sending new optional Meta, Google Ads and ChatGPT Ads marketing events from that browser and removes the optional marketing cookies and saved OpenAI click identifier it can control. Your choice is applied when you begin checkout. If you change it while a Stripe checkout is already open, return to K9-Alert and start a new checkout so your new choice applies to that order.
Third parties and overseas processing
We use service providers for payments, analytics, email, hosting and advertising. Google and, when optional advertising measurement is enabled, Meta Platforms and OpenAI may process information outside Australia, including in the United States and other countries where they operate. Those providers handle information under their own privacy terms and applicable safeguards.
Data minimisation, security and retention
We limit advertising measurement to information needed for matching, attribution, delivery troubleshooting and campaign reporting. Diagnostic delivery records do not contain full card details. Purchase and accounting records may be kept where required for business, tax, fraud prevention, warranty or legal obligations; other information is reviewed and removed or de-identified when it is no longer reasonably required.
Access and correction
You may contact us to request access to, or correction of, personal information we hold about you. You may also ask a privacy question or make a complaint, and we will respond within a reasonable period.
Data deletion requests
To request deletion of personal information associated with K9-Alert or its Meta advertising integration, email support@k9alert.com.au with the subject Data deletion request. Include the email address used for your order or enquiry and enough information for us to verify the request. We will delete or de-identify information we are not required to retain and confirm the outcome. Some order, payment, fraud-prevention, tax, warranty or legal records may need to be retained for the applicable period.
Contact
K9-Alert is operated by RED SHIELD PTY LTD (ABN 89 691 324 268). For privacy questions or requests, email support@k9alert.com.au.